To be a top class national retail company, owning and managing lifestyle brands that are most preferred in their categories, having international presence.
To commit ourselves to honoring the trust of all stakeholders.
To pride ourselves in showing respect and care for all.
To expand our market share by increasing customer reach optimizing all available channels and cultivating new markets.
To diversify our brand and product portfolios catering to the changing lifestyles.
To foresee and adapt to technological advances, market dynamics and customers’ needs.
We take pride in our job.
We go out of the way to honor our commitment.
Committed to excellence.
We trust our people to choose to do the right thing.
We ensure that our people have the required means and abilities to serve their customers and that they feel accountable for their actions.
Our customers are worthy of our unconditional attention.
All people are important.
All jobs are important.
We welcome out-of- the-box thinking.
We have the courage to try new ideas.
Innovation drives our growth and excellence
We are always truthful.
We inspire trust through our fair and transparent dealings.
We always act in your best interest.
We take genuine interest in the well-being of our stakeholders..
We are empathetic to the needs of our customers.
We work for social good.
We encourage our people to take initiatives.
We believe in continuous growth.